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Google’s killing off Flash-based advertising:

Ng Wei Khang

The new FitBit Blaze is seen at a press conference on CES Press Day, January 5, 2016 in Las Vegas, Nevada ahead of the CES 2016 Consumer Electronics Show. Fitbit on January 5unveiled its "smart fitness watch," aiming to get into the growing smartwatch segment with upgraded fitness tracking features. The company, which leads the wearable tech market with its wrist-worn trackers but is being challenged by the rise of smartwatches from Apple and others, said its $199 Fitbit Blaze watch was available for pre-order and would be in retail stores globally in May. AFP PHOTO / DAVID MCNEW / AFP / DAVID MCNEW

Google has announced that its Google Display Network and DoubleClick Digital Marketing (DCDM) platforms will begin phasing out the use of Flash ads starting June 30th.

Google's killing off Flash-based advertising
From the start of July through the end of the year, advertisers will no longer be able to upload Flash ads into AdWords or DCDM. And, starting January 2nd, 2017, any existing Flash ads will cease to function on any of Google’s ad networks. This only applies to static ads, mind you. Flash-based video ads will not be affected.

This move comes as the entire industry slowly migrates away from Flash in general.

The player software has long been maligned for being laughably insecure. Chrome already started blocking some Flash-based ads last September, Firefox has vowed to eliminate support for the format by the end of 2016, and even Adobe has tried to distance itself by renaming its Flash Professional app.

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