Kiwi technology playing big part in next generation thinking for next generation companies says Nigel Sharplin.
Sharplin is the manager director of Christchurch company. InFact which is one of New Zealand’s fastest growing cutting edge new world hi-tech designers.
Sharplin will be the speaker at the New Zealand MobileTECH National conference in Rotorua on March 30 and 31.The conference is the major industry event presenting innovative technologies designed to increase productivity of primary food and fiber industries and brings together technology leaders from all primary sectors.
Being a strong advocate of design and innovation in business, Sharplin has been using his Design Thinking as a revolutionary new product creation process since 2005 for many leading international technology companies.
“Organizations and companies need to find out why they are relevant to their customers. It’s about your end user believing what you believe. The more value you create for your end users the more value you achieve for your business,” Sharplin says.
He further explains, “To gain momentum all the stakeholder needs in the value stream need to be aligned. We use design-thinking to help organizations establish clarity about these sets of needs. It’s a powerful methodology that enables teams to understand what to do and why this is relevant to the end user.”